How Many “Likes” Do You Have?
by: Lisa A. Leitl
I see a lot of talk lately surrounding how many “likes” or “followers” people have on Social Media. Someone will say “I have 10,000 followers, what about you?” As if the higher the number the greater the reward. I would ask them, “Do these followers translate into an income that is sustainable?” I think a better conversation would be about how much interaction or participation one is getting from all of these unknown followers.
I have been running successful online businesses since the late 90’s and have seen rapid changes how people view the internet with Social Media being at the forefront. There are some that frantically race around adding people to their “followers” list as if that will some how magically translate into receiving money. This is a kin to a dog chasing it’s tail. We live in an age of technology and connecting online is part of our culture. This however can not replace taking time to build relationships with those that have given us their permission to communicate with them.
There are millions of people online and everyone is talking at everyone that is talking at someone else. There are few that are taking time to read, listen and truly engage. Yes, connections are made, but relationships are getting lost.
There are so many great and talented people that have truly amazing things to offer. Rising above all that noise is where the real challenge begins for everyone, including myself, when creating content online.
Have you ever “liked” a page or followed someone who had a lot of “followers” only to post a comment, ask a question and be totally ignored? How does that make you feel? For myself, I stop following these types of one sided takers. They are all about the “ME” factor.
The only people that can get away with such dismissive online behavior are celebrities because some hold a strange fascination for them that to this day still eludes me. When you are someone unknown however, and are requesting someone’s time or permission to connect with them they deserve your respect. You deserve the same respect from them.
Next time you connect with someone, take the time to find out more about them, the real person. These numbers say absolutely nothing about what anyone produces, the quality of the person and or their work.
It’s too easy to buy “likes” and fish around for a great number of followers. Building real relationships with people takes time and energy. I would rather see someone that has 50 followers that are truly engaged with them then someone who has big numbers and is disengaged and disinterested.
Take time to get to know people. Find out something about them, their dreams, their passions. Ask if they need any assistance. If you really want to build something awesome then start by putting others first.
Wishing you the greatest levels of success!
Lisa A. Leitl, Musician, Mentor and Songwriter
Create and Live Life Out Loud!